Supercharge Your Email Marketing with AWS SES, SMB Edition

Posted on May 9, 2023

Date: Tuesday 9th May 2023

Time: 16:00 – 17:30 EEST

Speakers: CloudHero: Andrei Manea – CEO, theMarketer: Alexandru Clain – Product Manager, AWS Romania: Adrian Bere – Solution Architect

Language: Romanian

Type: Online (webinar)

Are you interested in automating transactional messages, delivering marketing emails globally, sending timely notifications to customers or sending bulk email communications?

Let’s find out how Amazon SES works and how AWS Partner CloudHero can help you to build, implement and deploy a large-scale email solution. We are pleased to invite you to a live technical talk with AWS, CloudHero as a partner and the successful customer theMarketer.

Full Agenda

Introduction: 16:00 – 16:05 EEST, CloudHero – Andrei Manea

a. Presenter’s introduction

b. Brief on AWS Immersion Days

c. Overview of AWS SES

The Email Marketing Landscape: 16:05 – 16:15 EEST, theMarketer – Alexandru Clain

a. Challenges faced by e-commerce businesses

b. Common email marketing platforms and their limitations

AWS Simple Email Service (SES) Overview: 16:15 – 16:25 EEST, AWS – Adrian Bere

a. What is AWS SES?

b. Key features and benefits

c. How AWS SES helps businesses scale their email operations

Success Story: theMarketer 16:25 – 16:35 EEST, CloudHero – Andrei Manea & theMarketer – Alexandru Clain

a. Overview of theMarketer platform

b. The challenges faced by theMarketer

c. The solution: Open discussion on the AWS SES Implementation

d. The outcome: Increased performance, scalability, and reduced costs

AWS SES Features for High-Volume Senders: 6:35 – 16:45 EEST, AWS – Adrian Bere

a. Dedicated IP addresses vs IP pools

b. Reputation management and feedback loops

c. Integrations with AWS services, such as Amazon SNS and AWS Lambda

AWS SES Migration: Best Practices and Considerations:  16:45 – 16:55 EEST, CloudHero – Andrei Manea & AWS – Adrian Bere

a. Pre-migration assessment and planning

b. Implementing the AWS Well-Architected Framework

c. Infrastructure as Code (IaC) with Terraform

d. Monitoring and optimization

Conclusion and Q&A Session: 16:55 – 17:30 EEST, CloudHero – Andrei Manea & AWS – Adrian Bere & theMarketer – Alexandru Clain

a. Recap of the key points

b. Open the floor for questions from the audience

Register HERE.

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