A review of the buying journey
Examine browsing, search, cart, checkout and order confirmation. Identify dependencies on payments, inventory and other connected systems.
Black Friday Ecommerce Accelerator
Prepare your store for Black Friday traffic.
From product page to confirmed order, find the capacity limits and recovery gaps that could disrupt your campaign. CloudHero helps ecommerce and engineering teams prioritize changes and rehearse before launch.
Share your platform, campaign date and expected demand. We’ll confirm scope and check eligibility for AWS funding.
Built for retailers who control their infrastructure.
Magento / Adobe Commerce, Shopware, WooCommerce and custom ecommerce applications in the cloud or on premises. Bring your ecommerce lead and the technical owner of your platform.
Campaign readiness
Your campaign sets the demand. Your platform needs to support the purchase.
A store can stay online while customers struggle to search, pay or receive an order confirmation.
We review the buying journey with your ecommerce and technical teams. The assessment identifies where rising demand could interrupt a sale, which changes deserve attention and what your team needs to operate the campaign.
Assessment deliverables
A readiness plan both teams can use.
A capacity and cost assessment
Review forecast demand against current capacity. Identify scaling limits, service quotas and the cost implications of preparing for peak traffic.
A prioritized implementation plan
See which issues require action before launch, who needs to own them and which improvements can follow after the campaign.
A campaign operations plan
Define the dashboards, escalation contacts and recovery procedures your team will use when trading begins.
Validation
Agree on what “ready” means.
Readiness needs evidence your team can use to make a launch decision. We agree the customer journeys and acceptance criteria before testing.
Tests follow an agreed plan for the environment, traffic model and third-party integrations. The findings distinguish infrastructure limits from application and supplier issues.
Measures to agree with your team
- Response times and error rates under representative load
- Checkout completion and order-confirmation behaviour
- Capacity headroom and scaling response
- Recovery procedures and time to restore service
Delivery
From assessment to a rehearsed campaign.
Find the risks that matter.
Review architecture, previous incidents and the campaign forecast. Establish priorities with the people responsible for trading and technology.
Address the agreed bottlenecks.
Scope changes to caching, databases, scaling configuration, deployment procedures or infrastructure capacity. Agree ownership and release windows.
Test the plan and hand it over.
Validate the changes through agreed tests. Walk your team through the runbook and escalation process before the campaign.
The schedule depends on your platform, access requirements and the work identified. Campaign-day monitoring and incident response are scoped separately.
Relevant customer work
Experience with the systems behind retail.
Business-critical search, migrated with no downtime.
AWS documents how CloudHero helped migrate HomeTiger’s Elasticsearch database after a five-hour website outage. Following extensive testing and under three months of preparation, the migration completed in 30 minutes with no downtime.
This was a search infrastructure migration, not a Black Friday checkout test.
Read the AWS customer storyA shared platform for four storefronts.
CloudHero helped containerize Otter’s Magento applications and establish delivery pipelines on AWS. The customer story describes consistent environments, greater deployment autonomy and flexibility to scale as ecommerce demand grew.
Customer-specific platform experience. Peak-campaign performance requires its own assessment.
Explore Otter’s platformBefore you book
Scope, timing and responsibilities.
Can we start close to Black Friday?
Share your campaign date during the first conversation. We’ll identify what can reasonably be assessed and changed before your release freeze. Larger changes may need to follow the event.
Do we need to migrate to AWS or Kubernetes?
The assessment starts with your current platform and campaign requirements. Any migration recommendation has its own scope, business case and delivery schedule.
Is the assessment free?
AWS funding may be available for eligible projects. We confirm eligibility, approval requirements and any customer cost before work begins.
Does the accelerator include campaign-day support?
Preparation and campaign-day support are separate scopes. We agree monitoring coverage, escalation responsibilities and response arrangements before the event.
Is this suitable for a Shopify store?
The accelerator is designed for ecommerce applications whose infrastructure you control. A standard hosted Shopify storefront is outside that scope. Custom applications and integrations need a separate suitability review.
Start a conversation
Request a readiness discussion Plan your peak-readiness review.
We’ll review your timing and platform, then confirm assessment scope and funding eligibility.
Our sales team replies by email within 1 business day.