When Is The Time to Hire DevOps?

Posted on August 22, 2023

Insights after Reading Matt Mochary’s “The Great CEO Within”

On my recent break, I delved back into Matt Mochary’s “The Great CEO Within,” an inspiring read on startup dynamics. You can find a free legal copy hereEncouraged by Mochary’s insights, I felt compelled to address a pivotal moment in a startup’s journey: The moment startups realize the importance of scalable infrastructure, mainly as they achieve product-market fit in response to growing market demand – the moment to start hiring DevOps.

The Journey to Product-Market Fit

Every startup’s dream is to find that sweet spot where their innovation meets a real need. Startups ignite with a solution to a pertinent problem. Achieving Product-Market Fit (PMF) is that moment of alignment when a startup’s offering resonates perfectly with market demand. This juncture marks the end of the initial validation phase and signifies the beginning of an exciting journey to capture significant market share.

Blitzscaling: Aiming for Significant Market Share

But achieving PMF isn’t the end; it’s merely the beginning. With the assurance of PMF under their belt, a startup’s trajectory dramatically shifts towards blitzscaling. Mochary describes this as a genuine race, an ambition to attain a dominant market position, a pursuit that undoubtedly demands different strategies and tools.

In this adrenaline-charged race, the crucial role of DevOps becomes evident.

The Role of DevOps and DevOps Culture in Blitzscaling

Yet, startups face an escalating set of challenges as the race intensifies. Transitioning to this phase means dealing with a growing customer base, extending beyond a few beta testers. 

Startups now cater to potential customers numbering thousands or even millions. Developers spend an important chunk of their time firefighting incidents or trying to scale infrastructure to cope with demand. 

This is where a dedicated DevOps team steps in, showcasing the essence of DevOps culture. And it’s within this cultural shift that we begin to see tangible outcomes, starting with:

  1. Infrastructure Stability: Ensuring continuous integration and stability becomes paramount with an expanding user base. Downtimes can critically dent revenues. A DevOps team provides stability during such high traffic.

  2. Efficient Deployment: Rapid scaling necessitates constant software development updates. Through the integration of Continuous Integration and Continuous Deployment (CI/CD), DevOps ensures seamless and efficient deployments, thereby reducing disruptions.

  3. Security: With a swelling user base, security challenges increase. DevOps practices ensure user data protection and regulatory adherence.

  4. Scalability: Capturing a significant market share means infrastructure should be ready for growth. DevOps tools ensure such scalability.

  5. Observability and Feedback Loop: Like a data-driven business prioritizes collecting data and user feedback for informed decisions; developers must gauge their application and infrastructure performance at scale. This insight lets them promptly troubleshoot incidents and optimize for growth, ensuring an unparalleled customer experience. We term this comprehensive awareness as observability.

  6. Maximizing Developer Productivity: Growth is a double-edged sword for startups. While expansion brings new opportunities, it also places increasing demands on the development team, often diverting their focus to infrastructure management. By streamlining these processes, developers can reallocate this crucial time towards crafting features that resonate with real-time user demands and preferences.


In the ever-evolving startup world, DevOps is more than a role; it’s a strategy. Understanding the value of a stable and scalable infrastructure, the importance of a dedicated DevOps team, and the essence of DevOps culture can position startups to capture that elusive significant market share.

#devops #hiring #startup

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